Online Marketing Consultants

Online Marketing is a field of advertising devoted to the promotion of products and services via the internet. It is a broad term. It covers advertising conducted through email and wireless media. It ties together several creative and technical fields of practice including design, development, advertising and sales. Some of the channels employed in online marketing are Search Engine Marketing, Search Engine Optimisation and Pay-Per-Click Advertising.

Online Marketing can have an exceedingly high return on investment compared to other forms of advertising. Companies can reach thousands for a fraction of the cost of traditional marketing ventures. Consider the cost of a Social Media Campaign versus a television advertisement. Much of Online Marketing is interactive or has high consumer engagement levels. The nature of the internet allows consumers to research products and services and make purchases quickly and conveniently. The direct-response forms of Online Marketing like PPC Campaigns can produce profits with minimal turnaround time. At Advia, we focus on efficiently and profitably employing online marketing to grow your business, small or large.

The Google AdWords platform offers pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, as well as site-targeted marketing methods like display advertisements, banner ads, and other rich-media advertising. You choose the keywords or phrases you would like your ads to appear under and you elect the amount you are willing to pay-per-click. The trick? The algorithm which determines where your ad appears and how much it actually costs you includes factors related to the quality of your campaign, the ad copy, the historical performance and the quality of the landing page and website the advertisement is directed to.

To help businesses with the complexity of building and managing AdWords campaigns, Advia offers a professional AdWords Management service. Our company is a certified Google Partner. Our campaign managers are Google Qualified Individuals and have constructed and managed thousands of campaigns between them. Our programs are designed to identify the most profitable keywords, eliminate wasted clicks, identify new business opportunities and increase the ROI of your Google AdWords campaign. Contact us now for a free quote.

Search Engine Optimisation (SEO) is the process of improving a website so that it ranks higher in the natural results of search engines for targeted keywords. As part of an internet marketing strategy, SEO should consider how search engines work, how people interact with them, the actual search queries and the psychology behind them. Optimizing a website includes on-site factors, such as editing its content, html, navigation, alt-text and associated code to increase its relevancy to targeted key-phrases, and off-site optimization, which includes the creation of back-links, social media activity and directory listings that act as a word-of-mouth referral system.

Where PPC can produce instant visibility, Search Engine Optimisation takes longer to develop trust with search engines and achieve rankings. This needs to be taken into account when considering your search marketing timeline. Our SEO campaigns are conducted with care and attention to detail. When it comes down to all those 1% factors being better than your competitor’s 1% factors, no-one is better than Advia at the finer details. We will ensure your baseline on-site is perfect and then we will dominate your market-space with relevant and high PR inbound links.

Conversion Rate Optimisation (CRO) can be the most powerful way to improve your return on investment. Many designers can produce visually amazing designs. But there is a difference between a website that astounds and a website that converts your valuable traffic into even more valuable customers. A beautiful website that fails to generate customers for your business is not worth the domain it is sitting on. CRO offers a way for business owners to extract maximum ROI from their website.

Often a website can benefit from the most simple of changes. You might be surprised at how a few minor tweaks can improve your results. Other times a website might require a complete re-design. Advanced Conversion Rate Optimisation can involve split-testing landing pages and split-testing conversion funnels. You can monitor your checkout or contact process each step of the way and by adhering to conversion principles, reduce your exit rates and increase the percentage of traffic that completes your desired goal. With Advia’s assistance, your website can be transformed from a resource drain to a highly-efficient means of securing new business.