We love a good interface at Advia. The interface that Google Analytics provided always troubled me. It was clunky, a little counter-intuitive and most definitely ugly. But recently, Google has been taking great steps towards improving their entire look and feel, including Analytics. Most recently, on the weekend, when I logged in to check on […]
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As an SEO agency, we often deal with clients who’ve been previously burned by some of the less morally-conscious operators practicing within our industry. These rogue SEOs are known for preying on ignorance and throwing around jargon to no end. There are two types of SEO companies to look out for. Firstly, you’ve got the […]
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Since I haven’t been planning to write this for a decade, I had to search around Google Images for a while to find screenshots taken over the last 13 years to demonstrate the evolution of the way Google has presented pay-per-click ads to users. It turns out that most historical screenshots of Google results are […]
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In the spirit of sharing, Google has been putting up recent changes to their ranking algorithm on their Inside Search blog. Here is our round-up of seven of the most recent changes: 1. Cross Language Information Retrieval: this is for queries in a language where limited web contact is available. So. Macedonian, Albanian or Slovak […]
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We have a new feature to play with in AdWords. The feature is called Dynamic Search Ads and it is particularly suited to e-commerce campaigns where stock availability is an issue and large numbers of product releases and discontinuations happen on a daily basis. Google has been making a big deal lately about how 16% […]
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